ZTE Grand S II was launched at the CES 2014 in Las Vegas and is being sold in China since the last few days. TMall, a Chinese online store, claims that 50,000 units of the ZTE Grand S II LTE were totally sold out in just 58 seconds when the device went on sale a few days back. ZTE also seems to be selling its devices fast like Xiaomi, another Chinese company that is known for its fast sales.
TMall supplies to China, Hong Kong, Taiwan and Macau. Many customers who were hoping to buy the ZTE Grand S II LTE were very disappointed as the entire stocks were sold out and blamed the company for adopting a ‘Hunger Marketing Strategy’ popularized by rival Xiaomi to make the stocks sell out quickly.
Releasing just 50,000 pieces in such a huge market like China creates artificial shortage wherein the demand far exceeds the supply resulting in immediate sell out. Although this strategy is beneficial to the company, it is very frustrating for the customers who want to own the device but are unable to purchase it early enough.
The ZTE Grand S II LTE is an upgraded version of the Grand S LTE model released last year. Grand S II LTE sports a 5.5” display with a resolution of 1080 x 1920 pixels and covered by Corning Gorilla Glass 3 for protection. Both models have 16GB internal storage, 2GB RAM, 13 MP rear camera and 2 MP front camera.
However, the Grand S II LTE is more powerful, having a 2.3GHz quad-core Snapdragon 801 processor and Adreno 330 GPU and 3000mAh battery. The device runs on Android 4.3 Jelly Bean.