Taiwan based chip maker MediaTek needs no introduction as the company’s baked chipsets are found in most of the affordable smartphones sold by handset manufacturers across the globe. MediTek has a wide gain popularity in many affordable Chinese handset and has a strong foothold in the Asian market. Now the company seems to be planning to move a step further and venture into the US markets by opening up its first office in San Diego. This means MediaTek is also set to raise the competition further with its arch rival Qualcomm which too is established player in US market and across globe. However, for now it’s only T-Mobile carrier that is selling MediTek powered devices from Alcatel in the US markets.
However, Qualcomm is currently much ahead of the race hen it comes to market share globally, but it seems that the entry into US markets would surely help MediaTek bridge the gap. Making their business strategy clear, at CES 2015, company president Ching-Jiang Hsieh was heard saying “If you intend to be the most global [player] in the mobile business you should be selling a chip in North America.”
US carriers are often seeing pushin up their plans for new handsets and it could turn out to be a good opportunity for MediaTek to enter the affordable ranged handsets market in the country. However, this is certainly not going to be a cake walk as Qualcomm has already gained popularity here as well as its chips have made home to Lumia 535 and Moto G like handsets. Moreover, within the user community, MediaTek is much less popular compared to Qualcomm.
Jon Erensen, Gartner research director looks it as a good opportunity for MediTek in US market, but like Intel, MediaTek too will have tought fight with Qualcomm.