Chinese giant Xiaomi recently unveiled its new flagship smartphone Xiaomi Mi4 touted to be “the fastest phone in the world.” Well, Italy will be the first country in Europe to get this handset. Xiaomi Mi4 is up for pre-order with Xiaomi’s Italian distributor and the device will be shipped sometime in August.

Xiaomi Mi4 is priced at €394.90 (around $530) and is available in two colors, Black and White. This version of the handset does not support LTE networks in Europe. The LTE version may be offered at a later date and so will the 64GB one which is available in Asia.

The device will come with a 5-inch Full HD 1080p display and is powered with Qualcomm Snapdragon 801 quad-core SoC clocked up to 2.5GHz and Adreno 330 GPU. It has a 3GB RAM, 16GB internal storage, a 13MP primary camera capable of recording 4k vide, an 8MP front-facing camera and a powerful 3080mAh battery. Xiaomi Mi4 runs the latest Android 4.4.2 KitKat with company’s own MIUI v6.

Xiaomi Mi4 - pre-order

The main appeal of the handset is its attractive price tag. Looking to the specs and performance of Xiaomi Mi4 which are comparable to flagship smartphones of other companies such as LG G3, Samsung Galaxy S5 or HTC One M8, its price is considerably less.

In Italy, Xiaomi is offering the device through its distributor and it might do so for other countries outside China as well. This may deter some users from buying it as they may fear lack of future support.

If you want to pre-order the phone, you can check out the mi-italia website. It is worth noting that since this is a pre-order and not a pre-registration, you’ll have to pay up the money while ordering.