Sony is a big name in the consumer electronics industry and while the Japanese multinational has been quite successful in the TV and gaming business, its mobile phones business hasn’t been doing too well. However, its Xperia Z3 smartphone line up has been well received and Sony seems to be determined to turn around its mobile business by introducing newer models.
A recent report by DigiTimes suggests that Sony Mobile may be coming out with a new 6-inch Xperia smartphone soon. Sony’s ODMs (Original Design Manufacturers) in Taiwan have reportedly begun manufacturing a new 6-inch device for the company. It is not clear whether this will be a mid-range handset like the 6-inch Xperia T2 Ultra or a successor to the premium 6.4-inch Xperia Z Ultra which the company had launched in 2013.
DigiTimes also reports that Sony is targeting total shipment of 38 million smartphones during the fiscal year April 2015-March 2016. This figure is a little lower compared to total shipments of 39.2 million smartphones in the previous fiscal ended March 2015.These aren’t official figures given by the Sony but they have been disclosed by sources in Taiwan’s handset supply chain.
Sources say that the lower shipment target is on account of company revamping its mobile device business and shifting focus from low-end to mid-range devices to mid-range and premium models.
Although no new orders have been received from Sony since Q4 of 2014, Taiwan’s ODMs have already started manufacturing and shipping some new smartphone models including Xperia E4 by Arima Communications, Xperia E4g by Compal Electronics and Xperia M4 Aqua by Foxconn/FIH Mobile.
Sony has already unveiled four new devices in 2015 namely, Xperia E4, Xperia E4g, Xperia M4 Aqua and Xperia Z4 Tablet. However, the much awaited flagship model Sony Xperia Z4 is yet to be unveiled by the company. The handset is expected to be launched by Sony in summer before September this year. We can’t say if the rumored 6-inch smartphone will be launched alongside Xperia Z4 or separately.
Stay tuned for further news.