The South Korean electronics giant announced that it was partnering with two popular fashion magazines Vogue and GQ and create a global campaign for promoting its flagship smartphones Samsung Galaxy S6 and S6 Edge.

Readers may recall that last year too, Samsung had partnered with Vogue to promote its Galaxy S5 smartphone. In March this year, the company had announced the “Rich Accessory Collection” for these two devices such as protective cases made by renowned luxury brands Swarovski, Montblanc, Rebecca Minkoff, Romero Britto and Burton. These accessories were subsequently made available for purchase earlier this month.

Samsung seems to be putting all out efforts to promote its latest flagship handsets. The partnership with Vogue and GQ will help the company to reach out to the fashion conscious public who reads these magazines and grow sales of these smartphones. Recently, Samsung had also tried to take on Apple’s iPhone 6 with a couple of promo videos showing how its Galaxy S6 edge was better than the iPhone 6.

Samsung’s latest Galazy S6 and Galaxy S6 edge are currently the most fashionable smartphones in the market and its partnership with Vogue and GQ is sure to yield great results in terms of sales.

Have a look at the promo photos below:

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