Samsung is about to discontinue its Galaxy Alpha in the coming weeks. According to a report by ETNews, Galaxy Alpha will be replaced by Galaxy A5, which is set to launch in South Korea in early February. Production will come to halt once inventory for its materials is exhausted.

Galaxy A series smartphones will retain the Galaxy Alpha’s metal designs, but will settle for specifications to get a superior edge in the competitive mid-range smartphones segment. Moreover, Galaxy Alpha made headlines due to its attractive design but hasn’t been a great smartphone in terms of sales due to its high price tag. Samsung has to rethink their approach due to stiff competition from Chinese manufacturers in the price-aggressive smartphone market.

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Analysts and insiders have acclaimed the Samsung’s choice. The Galaxy A5 is having “better price competitiveness based on specifications than its predecessors, and its design is thought to be better than that of the Galaxy Alpha.  It is rumored to be price at $361 (KRW 400,000), which is quite meaningful according to- Chang Jung-hyeok, VP of Atlas Research.

The Galaxy A5 features a 5-inch 720p display powered by a quad-core Snapdragon 410 chipset 2GB of RAM, a 13MP rear camera, a 5MP front camera, 2300mAh battery with an attractive metal unibody design. Currently, the Galaxy A5 is on sale in China and Russia and expected to arrive in February 2015 in South Korean market.

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