White-box vendors and low-priced cell phones are driving a new wave in the market. Produced by small, independent manufacturers which have their own production plants, these handsets are available in a wide variety of shapes and have different localized functions, and have a wide price range.

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As these emerging newcomers are offering much in a low cost, it’s very difficult for an established makers to hold their customer base by giving a regular distinct updates to their brand valued products. Every big brands are betting on different areas making others look inferior in the competitive market. This has given a rise to contents which are not necessarily a priority for a particular brand. One such add-on feature to mobile camera segment is Optical Image Stabilization. It helps steady the camera’s image so you can record the sharpest pictures possible, and it has been fitted to most of the smartphones recently launched by several manufacturers.

Since OIS is a real-time compensation there is no alterations or image degradation to the image. Here are the two examples showing you the images taken with and without OIS and the result is pretty visible.

ois1 ois2

So what’s your say on this? Is OIS a feature you’re desperately looking for a camera? How much significant is it? Or a not needed functionality? Share your opinion.