After getting a lukewarm response on first attempt, Nikon is coming back with much more pocket and wallet-friendly Android camera option with Coolpix S810c.

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“The Coolpix S810c combines the best parts of a Nikon camera and the limitless possibilities of the Android Operating System, so users can seamlessly integrate their digital lives with their creative passions,” said Masahiro Horie, Director of Marketing and Planning, Nikon Inc.

Successor to the Coolpix S800c, it is a compact point-and-shoot running Android 4.2.2 Jelly Bean OS. Nikon has packed the S810c with a 16 megapixel BSI CMOS sensor and a 12x optical zoom (24x digital). ISO goes up to 3200 and it also has Nikon’s Lens-Shift Vibration Reduction system to help ‘banish blurry photos.’ The display on the back is a manageable 3.7-inches with a 1.2 million dot resolution, as well as ability to record video up to 1080p.

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Coolpix S810c features built-in Wi-Fi for directly sharing images via the web and through online social networking apps like Facebook, Twitter and Instagram downloadable via the Google Play Store.
When you’re away from Wifi, the S810c also has its own companion app ”Connect to S810c” for your phone to help you get your images and send them out into the world.

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Additionally, the Coolpix S810c has built-in GPS for location-based apps, as well as a stereo headphone jack, which allows users to operate their camera as a mobile media player device.

The Coolpix S810c will be available in early May for $349.95, in either black or white variants.

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