The Motion Picture Association of America (MPAA) and the National Association of Theatre Owners (NATO) has announced that they are going to prevent film theft in theaters. The update to their joint policy involved a fully integrate wearable tech into the rules following the joint meeting of NATO and MPAA theatrical anti-piracy teams at ShowEast. ShowEast is the annual industry convention and trade show in Hollywood, Florida.
Below is the updated part of the policy:
The National Association of Theatre Owners (NATO) and the Motion Picture Association of America (MPAA) have a long history of welcoming technological advances and recognize the strong consumer interest in smart phones and wearable “intelligent” devices. As part of our continued efforts to ensure movies are not recorded in theaters, however, we maintain a zero-tolerance policy toward using any recording device while movies are being shown. As has been our long-standing policy, all phones must be silenced and other recording devices, including wearable devices, must be turned off and put away at show time. Individuals who fail or refuse to put the recording devices away may be asked to leave. If theater managers have indications that illegal recording activity is taking place, they will alert law enforcement authorities when appropriate, who will determine what further action should be taken.
It seems like the recording devices including wearable devices is referring to Google Glass and smartwatches. However, the Google Glass battery will die after about 30 minutes of continuous recording therefore it needs about 4 Google Glass to capture the entire movie whereas the wearable device is most probably referring to Samsung Gear line which has video capture capability. However, with this device you can only capture 15-seconds at a time and only at 640×480 resolutions.