It was close to three months ago that the news of Microsoft completing the acquisition of Nokia’s handset unit for $7.3 billion hits the internet. Shortly afterwards, Microsoft started making moves to streamline branding and naming starting with the headset unit itself which was renamed “Microsoft Mobile”.
What seems to be another move to further streamline naming is Microsoft’s purported interest in licensing the Nokia brand. Even though there has been no official statements from Microsoft or Nokia for that matter, some reports also claim that the tech giant could also start using Lumia and ‘Nokia by Microsoft’ brand names for its tablets (the Surface series) and smartphones respectively.
This was reported later last week by @evleaks, a well-known tipster in the mobile arena. According to the report by @evleaks, “This is pretty exciting: Microsoft is reportedly in the final stages of licensing the Nokia brand, for the purpose of calling the handsets “Nokia by Microsoft.” Furthermore, say goodbye to Surface, and hello to Lumia, as the tablet lineup faces brand streamlining.”
Some people believe the allegations to be true especially considering that the Nokia brand is more familiar than that of Microsoft in many parts of the world excepting the US. And this could be an attempt by Microsoft to extend its market outside the US. On top of that, @evleaks has a track record of releasing reports and rumors that often turn out be true. But whether or not those changes will actually be made is something that only time can tell.