Microsoft’s Build 2015 saw another important announcement made by the Redmond tech giant. During the keynote address, the company revealed that it will expand its carrier billing facility to support all the Windows 10 devices including Windows Tablets and PCs. Currently, carrier billing is available only on Windows smartphones.
You will soon be able to make digital purchases from the Windows marketplace by charging them to your smartphone bill provided your carrier supports it. For this, Microsoft has partnered with 90 mobile operators and their number is expected to grow with time.
Carrier billing is convenient for people who don’t have a credit card for making purchases. This is especially true for emerging markets such as Asia where most of the people have mobile phones but not necessarily a credit or debit card. Carrier billing will make it easy for them to purchase apps and games from the Windows store. Since the price of the apps purchased is charged to your phone bill, these items show up in your phone bill.
This will also help to boost sales of Microsoft’s apps and in-app content. In fact, it has been found that sales of digital content in emerging markets grew eight- fold after carrier billing went live for Windows phones. Developed markets saw a three-fold growth. This number is expected to go up when all Windows devices including Windows-based laptops and PC start supporting it. So apart from the benefit to users, this will also provide an opportunity for developers to make more money.