Chinese consumer electronics giant Xiaomi is about to launch a new generation flagship Mi series flagship smartphone later this month.
Xiaomi CEO Bin Lei Jun posted a teaser image on Weibo, with a big numerical ‘4’ hinting at a new smartphone. It is most probably the fourth generation Mi-series smartphone, which might be uncovered on the company’s annual product launch event on 22nd July.
The Xiaomi Facebook post’s tag line states”The journey of a piece of steel metal” – indirectly indicating the new Mi series smartphone coming with rust-resistant iron alloy body; a massive upgrade over its predecessor (Mi3) which had a three layered magnesium alloy body with thermal graphite film.
As of now, there is no official word on the other features of Mi4 but if rumors are to believed, Xiaomi’s forthcoming phone is expected to feature a big 5.5-inch full HD 1080p display, Snapdragon 801 processor, 2GB RAM and MIUI OS based on Android 4.4 KitKat.
Xiaomi comes with a reputation of being China’s answer to Apple Inc. Its market share in the neighboring country has increased upto 10 percent( courtesy PC World) within just 2 years of entering the mobile mart.
Earlier this week, Xiaomi forayed into the Indian smartphone market with the launch of Mi 3. Priced just under ₹15,000, the new Xiaomi Mi 3 is the cheapest full HD (1920x1080p) smartphone in the market.
The company’s exceptional success is attributed to Xiaomi’s strategy of incorporating high-end specifications and selling them for dirt-cheap prices. Xiaomi has roped in Manu Kumar Jain, Jabong (online retail-shop), co-founder to head the Indian division. The company has promised to launch more rich-featured devices in India in the coming days.