The Chinese company Lenovo is currently focused on acquiring BlackBerry. This comes as a bit of a surprise since Lenovo seemed to be in pursuit of buying Motorola. The news of Lenovo’s interest in BlackBerry started back in January 2013 when Lenovo’s CFO Wong Wai Ming said that talks with BlackBerry’s bankers were under way.

Lenovo to make a bid for resurgent BlackBerry - 2 - DoiToshin

About two months later Lenovo’s CEO Yang Yuanqing said to a French publication that acquiring BlackBerry “could make sense” for them. About ten months later Lenovo made a huge acquisition. But instead of BlackBerry it was Motorola. Lenovo made an offer to acquire Motorola from Google for $2.91 billion and the deal is still not sealed yet.

In November 2013, it was reported that Lenovo was not allowed to purchase BlackBerry. This was due to Canadian regulation that did not allow the deal due to national security concerns. At the same time, a $9 a share buyout of BlackBerry was taking place by Fairfax Financial which collapsed and so the deal was left unfinished. Now it seems that Lenovo wants to make a $15 a share bid for BlackBerry. This bid could go as high as $18 a share.

Lenovo is planning to start a new company of its own as well. It is scheduled to form on 1st April 2015. This company will focus on selling smartphones online using “flash sales” to attract consumers. It could be that Lenovo also wants to use BlackBerry in their new company. The 200,000 units of the BlackBerry Passport smartphone were sold out quickly. This relative small amount was produced to more accurately match supply and demand. It is evident that this might be the “Hunger Marketing” sales technique that was made famous by companies like Xiaomi.

Pinterest