The latest news from the Sony booth comes in, they are releasing Sony Xperia E3 to Indian Customers. The release is scheduled to happen any time soon.

Sony Xperia E3 was first showcased at company’s IFA announcements. The phone has two flavors added to it, either single or dual-SIM , costing 11,790 INR (€149) and 12,790 (€162) respectively.

Sony main target is the budget section of the market, providing flagship experiences to the users. They want the phone to be fun and fast with vivid and enriching experiences. The design is top-notch and is very similar to the latest Sony flagship phone Xperia Z3. They have tried to keep the price phone by cost-cutting on the quality of material used to make the phone. Internals also takes some hit due to the sole reason of budgeting section.

It features a 5MP camera with HDR and LED flash whcih is capable of 1080p HD video recording and GeoTagging. Other camera features include image stabilizer and auto scene recognition.

The phone (both single and dual-SIM version)will be released in 4 colors : white, black, copper and lime.

Read more on the IFA announcement here.

Sony Xperia E3 is set to target Moto G 4G which has a better 720p display on offer.

The specification of Sony Xperia E3 looks promising. It has a Quad-core Snapdragon 400 chipset with 1 GB of RAM, 4 GB of expandable  storage through a microSD card, a 5MP snapper and a 2,330 mAh battery. The phone sports the latest Android Kitkat.