Apparently, people nowadays are going towards a healthy lifestyle and since last year, there were a lot of fitness gadgets were being launched by technology manufacturers. As for HTC, the technology company will collaborating with Under Armor which is one of the larger US-based sports clothing and accessories company. The partnership will fall under new line HTC products which will support Under Armour’s new UA Record, in addition of apparel’s maker’s Connected Fitness solution for the athlete enthusiasts. Connected Fitness is seen as the most polished health and fitness network so far. It compromises application such as MapMyFitness, MapMyRun and MapMyRide which has some 31 million users.
Peter Chou, the CEO of HTC, mentioned in an interview that the company wanted to help people to be better connected with themselves by achieving their goals and thus gaining deeper insight to their own loves to become the best they can be. The new products will be aimed to meet the needs of every individual whether the users are training for personal best for the next marathon or for professional athlete to improve the performance with a full training staff behind him/her.
The senior VP of Under Armour added that the new collaboration is potentially fruitful and hopefully it will help athletes everywhere to take their performance to the next level in a more connected and intuitive way than before.
There is no detailed information on what type of device the HTC will be launched. We can only wait patiently.