Google and Twitter has reached an agreement which allows Google to access to Twitter’s data stream. Twitter is a microblogging site for about 284 million users. Prior to this agreement, Google had to crawl the Twitter’s site for information whereas after this agreement, the data is ready immediately.
From this agreement, tweets from Twitter will be visible for non Twitter user and thus generating more advertising revenue from wider internet users. On top of that, Twitter also provides data to Microsoft Corp’s Bing search service and Yahoo! Inc, hoping to draw in more users as the growth of Twitter is slowing down during the last few years.
Google and Twitter has similar deal from 2009 to 2011. However, Ali Rowghani, the Chief Operating Officer of Twitter during that period did not want to renew the agreement as to have more control to the Twitter’s content. However, it does not work according to plan.
Twitter stock increased 4.2 percent to $42.45 at 7:03am New York time, which increased 14 percent this year.
There is no advertising revenue from this Twitter and Google agreement. Twitter will receive data-licensing revenue which is total up to $41 million in the third quarter, up from $16 million on previous year.