Facebook,the world’s most popular network is readying itself to launch a mobile advertising network during their  Developer Conference scheduled on April 30th in San Francisco. Being able to make money from its users, even when they aren’t on Facebook, will be a big new opportunity to earn for Facebook, and it would target direct competition with Google’s AdMob, Apple’s iAd,as well as a new MoPub based challenger from Twitter.

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Facebook hit a major milestone with in Q4 2013 earnings as it crossed the halfway point and now earns 53% of ad revenue from mobile, or $1.37 billion of its $2.59 billion in revenue of the quarter.

Another factor driving the results, according to Jared Belsky, president of the online ad agency 360i, is the ability to target very large audiences more precisely than can be done through other online publishers. Facebook’s Custom Audiences allows targeting on a wide variety of factors, from demographics to interests to comments and Likes, as well as data from sources outside Facebook such as what websites they have visited.

More than 50% of Facebook’s mobile ads are “app-install” ads where mobile users click on the ad to install the app that paid for the ad. So anyone actually looking forward in seeing Facebook-powered ads in their apps?

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