Facebook Inc has recently paired up with Nike for its upcoming iWatch, and now the social networking juggernaut acquired the popular fitness tracking app Moves giving the social networking company an entree into the promising market for fitness and health monitoring technology. Facebook did not reveal how much it paid for ProtoGeo Oy, the 2-year-old Helsinki company that makes the Moves app.
Facebook said Moves, which would continue to operate as a separate app, fit into its recent strategy of offering a variety of standalone mobile apps, such as Instagram for photo-sharing, Facebook Messenger for messaging and WhatsApp.
The application uses a smartphone’s built-in sensors to track a person’s physical activity, recognizing movements such as walking, cycling and running. The developers of this activity tracking app has said fitness data will not be shared with Facebook for time-being. Moves is available for both iOS and Android with more than 4 million downloads.