BLU is famous for offering unlocked entry-level and mid-range Android devices at low prices. The company’s latest BLU Life Pure XL is unique this time with a flagship smartphone at a mid-range price tag similar to Gionee Elife E7.
Life Pure XL is powered by one of the most powerful processors i.e Qualcomm Snapdragon 800 SoC with 2.2GHz quad-core CPU as well as Adreno 330 GPU. Moreover it features a 5.5-inch, 1920×1080 resolution display with Corning Gorilla Glass 3,16 megapixel rear camera with 1.34μ pixels, 1/2.3-inch sensor, 8 megapixel front facing camera with autofocus(!), 2,500mAh battery and Android 4.2 (upgradable to 4.4).
BLU’s CEO Samuel Ohev-Zion said, “The BLU LIFE PURE XL continues our focus on stunning design with the latest CNC design technology available today to create a stunning curved unibody casing. Built inside the stunning design is arguably the best smartphone device available on the planet today, with extremely advanced hardware to match its design.”
The 32GB+3GB RAM configuration model launched exclusively through Amazon on 2nd May for $399 in black colour variant while white variant launches on May 9. The lower capacity model with 16GB+2GB RAM will launch in June for $349 in Glimmer Pink and Royal Blue colour variants in addition to white and black.