So, a new smartwatch called the Asus ZenWatch has entered the space. This would be the first smartwatch from Asus. By unveiling ZenWatch , Asus has too joined the smartwatch race. So, earlier dubbed as “hero” thid device has finally arrived.

The device is beautifully designed which is evident from its eye-pleasing first look. The watch has an oval shaped stainless steel chassis. The watch’s tagline “Fine Watch Craftsmanship” is fully justified. According to Asus the ZenWatch has a genuine stitched leather strap citing “iconic Italian design”. The device has a finely curved 1.63 inches long “2.5D” display with 320×320 pixel resolution. Like most of the smartwatches this too is has a IP55 certification making it dust and water resistant.

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At IFA 2014 Asus designer Mitch Yang said, “Our design philosophy is Start with People. We want to deliver a seamless digital experience for everyone to enjoy. With our ZenWatch, you will always be connected to everything that matters in your life,”

Under the hood watch runs on a Snapdragon 400 SoC and 512MB of RAM with a built in 4GB of storage. ZenWatch runs Android WearTM with company’s own Zen UI which comes with more than 100 watch faces. As we already published the ZenWatch will have voice command feature.

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One of the key feature of the watch is its Tap Tap feature, which we saw showcased during the keynote of Asus, through  it user can easily tap the display to locate its paired smartphone. Another interesting feature of ZenWatch is Cover to Mute which enables you to mute someone’s call while the device is notifying you by just covering the screen. Other built in features include  Find My Phone, Remote Camera and Watch Unlock.Like other smartwatches, ZenWatch also packs in some fitness oriented apps like relaxation level, calories burned, steps counter, etc.

The device is priced at around EUR 199, which is $260 approximately. Here’s an spectacular ZenWatch official video by Asus.

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