Over the past few years, we have been hearing plenty of talk about Apple entering the TV business. This may finally be happening now. A report suggests that the company is planning to step into web-based pay-TV business soon.

According to re/code, industry sources say that Apple is currently talking to TV programmers to work out deals so that it could offer TV content to consumers over the internet. The company would bundle up several TV channels and sell it directly over the web to consumers in its own way, using its own interface and consumer experience.

Sources say that Apple would not offer the whole TV channel lineup that the Pay-TV providers usually provide, but it will offer specific TV programming, trying to revolutionize the pay-TV business in its own way.

As re/code puts it, “The theory is that Apple would put together bundles of programming — but not the entire TV lineup that pay-TV providers generally offer — and sell it directly to consumers, over the Web. “

Although Apple has shown demos of its proposed pay-TV service to the programmers, talks are still in initial stages with some programmers yet to even begin talks with the company. So terms such as timing and pricing are still a long way from being considered.

Apple has been trying to get into the TV business since many years and has tried several different strategies in the past to no avail. It had earlier tried to plan out something with cable providers but it didn’t work out. So now Apple has apparently decided to leave them alone and work instead with TV content owners.

Sony and Dish have already set up deals with programmers to offer linear TV and video-on-demand via internet. So far, Apple’s role in the TV business was limited to Apple TV box that streams web content to traditional TV. Now Apple wants to sell the actual TV content as well.


Source re/code